INFO

This is an anti-drinking campaign I created for Wakefield Council. It started by me scribbling ‘Don’t be a drinkhead’ and smiling. It went on to become a hard-hitting press, poster, experiential and then radio campaign that won lots of creative awards. It was actually quite a low budget campaign, but thanks to the genius of our photographer, Guy Farrow, it ended up not looking like one. A big thanks also goes out to Spencer Bain the sound engineer for doing such a great job on the radio work.